The secret road safety anthem

The legalization of cannabis brings new risks to road traffic. The Federal Ministry of Transport (BMV) and the German Road Safety Council (DVR) want to draw attention to exactly this. But: How can this be achieved without sounding preachy?

In consultation with the strategy department, the music specialists from Scholz & Friends Sounds approached rappers skrt cobain to produce a new song that addresses these risks. The song "So High" became a hit on TikTok and reached number 1 on Apple Music. In this way, the message reached its target audience without an official sender. As a secret anthem for road safety.